How to Write an Effective Online Profile

If you've ever looked for love on the Web, you already know that the key to online dating success is an excellent profile -- one that presents you in your best light while giving would-be suitors a glimpse of what it'll take to win your heart. Easier said than done. Why not turn to the pros who have researched the online dating world and know what works -- and what doesn't? In I Can't Believe I'm Buying This Book: A Commonsense Guide to Successful Internet Dating, author Evan Marc Katz includes strategies on how to write a terrific online personal ad, and he even offers samples.

When consulting with Internet daters, I take great pains to try to help people spruce up their profiles.
There are usually a bunch of things that can be altered, but most folks have a large blind spot when it comes to writing about themselves honestly, objectively and eloquently. Not only that, but very often the most articulate online daters write whatever comes out of their hearts without thinking of the effect their words are going to have on the reader.

I have deconstructed different profiles and attempted to analyze why I think they succeed.
I took examples from all different demographics, men and women, twenties to sixties, to illustrate that as long as a person writes with a distinct voice the content can vary, but the result will still be positive. What works for one person does not necessarily work for everybody, but the general principles remain the same.

Use specifics.
Be sincere and honest. Write like you talk. Show your personality. If you make jokes, make them tasteful, self-deprecating or sarcastic, and do so with caution. Figure out what makes you different from everyone else, and use it to your advantage. Again, stay away from generic adjectives and focus more on proper nouns and stories.

If you're going to be wordy, have something interesting to say.
Stay consistently positive and confident without seeming annoying and arrogant. Be proud of who you are and wear it confidently in your language and tone. Don't give anyone a reason to say no to you. No red flags, no obvious baggage, no glaring insecurities, no diatribes about past relationships, no spelling mistakes, no superficial wish list about money or looks.

You should have fun writing your profile. If you have fun writing it, the reader will likely have fun reading it.


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